When selecting a service agency or specialist for your Shopify store, one of the key decisions you’ll face is choosing the right service package. Agencies typically bundle features into “Starter”, “Growth”, or “Enterprise” packages but what do these packages actually include? And which features are truly worth paying for?
In this guide from Xceptive Solutions LLP, we’ll unpack what typical Shopify service packages include, explore how pricing varies, highlight what you should pay extra for, and give you a comparison chart to evaluate packages confidently.
Why agencies use tiers and packages
Packages provide clarity for both the agency and client. They set expectations around deliverables, timelines, and cost. According to a recent industry overview, many Shopify agency service packages start at roughly $3,000–$5,000 USD for a basic launch, scale to $10,000–$30,000 for more complex work, and go upwards for enterprise builds. :contentReference[oaicite:0]{index=0}
Below we break down what you’ll typically see in each level.
What’s usually included in “Starter” / Basic packages
The Starter package is designed to get your store up and running quickly with minimal customisation. Typical inclusions:
- Theme installation (usually a free or paid theme from the Shopify Theme Store)
- Basic homepage and product page configuration
- Payment gateway and shipping settings
- Up to a set number of products (e.g., 10-50) imported
- A few content pages (About Us, Contact Us, FAQ)
- Mobile responsiveness and basic SEO metadata setup
- Short post-launch support (e.g., 1 month) for bug fixes
For businesses just starting out, a Starter package can be a good choice the key is to review the fine print. Often, more advanced features are “add-ons” and will cost extra.
What’s included in “Growth” / Mid-Tier packages
If you’re aiming to scale your store, a Growth package usually adds layers of customisation, marketing readiness, and integrations. Some common inclusions:
- Customised homepage or section modifications
- Product filters, collection customisations, improved UX
- Integration of 3rd-party apps (marketing, reviews, loyalty)
- SEO optimisation beyond basics (schema markup, site structure)
- Analytics setup (GA4, conversion tracking, pixel implementation)
- Extended post-launch support (2-3 months or more)
- Performance optimisation (page speed checks, image compression)
Packages like these typically fall in the range of $7,000–$12,000 USD for mid-sized stores (based on third-party data). :contentReference[oaicite:1]{index=1}
What “Enterprise” / Custom packages include
For large stores, brands migrating to Shopify Plus, or businesses with complex requirements, the Enterprise package is the go-to. Typical features include:
- Bespoke theme design or fully custom UI/UX
- Headless architecture or custom apps/extensions
- Multi-language, multi-currency, multi-store setups
- Deep integrations with ERP, CRM, PIM systems
- Dedicated project management, SLA support, priority updates
- Conversion rate optimisation (CRO), A/B testing, personalization workflows
- Ongoing maintenance and monitoring (long-term retainer)
These projects often exceed $25,000 USD and can go much higher depending on scope and integration complexities. :contentReference[oaicite:2]{index=2}
What sets excellent service packages apart?
Not all packages are created equal. A few features tend to indicate higher value and are worth paying for:
- Performance optimisation: Faster load times and efficient code reduce bounce rates and improve conversion.
- SEO and analytics setup: Without baseline analytics, you won’t know how your store is performing or whether the investment pays off.
- Custom integrations: If your business has unique workflows, having custom work built in avoids workaround hacks.
- SLA and ongoing support: Post-launch bugs, Shopify updates, and app conflicts cost money ensure your package includes support.
- Data ownership and transparency: Ensure you receive access to theme files, analytics, and account credentials.
Sample pricing breakdown (USD) for 2025
| Package Level | Typical Price Range | Includes |
|---|---|---|
| Starter | $3,000 – $5,000 | Basic store setup, theme install, 10-50 products, 1 month support |
| Growth | $7,000 – $12,000 | Customisations, integrations, SEO, 2-3 months support |
| Enterprise | $25,000+ | Custom design, headless/Plus, multi-store, long-term support |
What to ask before deciding on a package
When comparing agencies and their service packages, make sure to ask:
- What’s excluded? (e.g., product uploads, content creation, premium apps)
- How many revisions are included and what is the timeline?
- What support is included after launch and for how long?
- Will my customisations affect ability to update theme or apps later?
- Can I scale beyond this package (add features, integrations, performance work)?
- Is the agency handling performance and speed optimisation or just delivering a functioning store?
Conclusion
The right Shopify service package aligns with your business stage, goals, and growth plan. While a lower-cost package may cover the basics, the extras included in mid and enterprise levels can deliver real ROI over time through faster pages, better analytics, improved conversions, and less technical debt.
At Xceptive Solutions LLP, we tailor Shopify service packages to your store’s needs, ensuring transparency, performance, and long-term support. Whether you’re launching new or scaling fast, we deliver the right bundle of services to match your vision.
Frequently Asked Questions (FAQs)
What’s usually included in a basic Shopify service package?
A basic package generally covers theme setup, payment/shipping configuration, product import (limited), a few pages and short post-launch support.
How much should I expect to pay for a mid-tier package in 2025?
Mid-tier packages typically range from about $7,000 to $12,000 USD depending on complexity and number of SKUs. :contentReference[oaicite:3]{index=3}
Are cheaper packages always worse?
Not always, but cheaper often means fewer features, shorter support, and maybe minimal performance/SEO work. Check what’s included before you commit.
What features are worth paying extra for?
Custom integrations, performance optimisation, analytics tracking, support SLAs, and theme customisations are high-value inclusions.
Will a high-priced Enterprise package guarantee success?
Higher price reflects more services, but success still depends on execution, quality of work, and alignment with your business goals.
What ongoing costs should I consider after the package?
Maintenance, app subscriptions, hosting upgrades (for Plus), analytics/reporting services—make sure you budget for these extras.
Can I upgrade a basic package later?
Yes. Many agencies allow upgrades or add-ons (e.g., additional design, SEO, integrations) once the store is launched and you’re ready to scale.
How do I compare packages from different agencies?
Use a checklist: deliverables, timeline, support length, data ownership, performance optimisation, and what exclusions or add-ons exist.
Does Xceptive Solutions LLP offer flexible package options?
Yes we design custom Shopify service packages tailored to your budget, goals, and stage of growth.
What’s the first step to get started?
Book a consultation with the agency, define your goals and scope, review their proposed package and inclusions, and ensure you understand what’s worth investing in for long-term growth.
